The Cheyenne River Youth Project® has officially launched its 2017 Dress Drive for Passion for Fashion. The nonprofit organization is asking its friends and supporters to donate everything from dresses to hair accessories so its young people can be ready for this spring’s high school prom.
On the surface, the prom is all about glamorous gowns and dashing tuxedos, fresh corsages and sparkling jewelry, popular music and lots of dancing. Underneath, however, this uniquely American rite of passage is about so much more—it’s a celebration of friendship, multigenerational bonding, and positive self-esteem.
Unfortunately, for too many teenagers on the Cheyenne River Lakota reservation and in neighboring rural towns, this vision can seem far from reality. Their families cannot spare the significant funds necessary for the latest formal wear and all the accessories, nor is it feasible for them to make the three- to five-hour round trip required to go shopping in distant Pierre or Rapid City.
Executive Director Julie Garreau, Youth Programs Director Tammy Granados and the rest of the CRYP staff firmly believe that Cheyenne River’s youth should have the same exciting, memorable prom experiences as those enjoyed by teens across America. To provide that experience, the grassroots youth project created Passion for Fashion in 2001.
“At its heart, Passion for Fashion has much in common with our more well-known Christmas Toy Drive,” Garreau said. “In both cases, our young people are simply amazed to see the miracle that unfolds at Cokata Wiconi. They feel how treasured they are, and they come to realize how many people truly do care.”
The 17th annual Passion for Fashion event is scheduled for 1-6 p.m. on Saturday, March 25 at Cokata Wiconi. For the ninth year in a row, it will feature a special theme.